b2b Tech: we build outbound pipeline That Closes

Apex Revenue is a leading outsourced outbound firm for B2B emerging, mid-market, and enterprise tech companies. An entire outbound department that ramps in month 1 and scales to any revenue target.

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TL; DR

An outsourced outbound partner that actually delivers on the dream that "other" outbound firms promise you. You'll wish you found us sooner.

The reason outbound sales doesn’t work for most companies is because they fail in one of four areas:

1 · List Strategy
2 · Messaging
3 · Rep Ramp, Production, and Professional Follow Up
4 · Leadership, Management, and High-Standard Accountability

We do 3 things exceptionally well:

ABOVE THE FUNNEL

We have an unparalleled data, list building, and contact scoring infrastructure that allows us to reach 4-5x more of your market than any other alternatives.

TOP OF FUNNEL

Our sales development team cannot be competed with... mathematically speaking. Our model allows us to pay 150% market rate for the best talent, they ramp in days (not quarters), and we rarely ever churn talent.

BOTTOM OF FUNNEL

If outbound pipe doesn't turn into revenue, it's all for nothing. 80% of deals require 5 or more follow ups, but 71% of AEs do 1 or fewer. We don't allow that. We manage your AEs on our leads to ensure revenue comes out of the bottom.

Step 1 With Us : outbound r&D

A 6-week, $15,000 pilot BEFORE jumping into a long-term partnership.

Doing outbound well comes down to getting 4 things dialed in: List strategy, messaging, our sales development reps, and your account executive's professional follow up. Outbound R&D allows us to do all of that in a sprint-like fashion while also gathering extremely valuable and necessary data to build a reverse-engineered, data supported longterm plan

If you want to work with us... this is step #1. We make decisions based on facts and data. No exceptions.

The Problem

4 Reasons Most Companies Fail at Sales

The LIST IS NOT LOOKED
AT AS THE STRATEGY

90% of companies fail at outbound because they have not developed a conviction for the importance of your list strategy: Account identification, persona mapping, contact enrichment, and contact scoring.

Outbound MEssaging IS NOT DATA BACKED

Value propositions, outbound messaging, and scripting are initially based off of assumptions. This is detrimental both to initial conversions and to downstream revenue impact. The data will tell us if message-market fit exists.

SDR Ramp, Production, and A.e./Seller FOLLOW UP IS BROKEN

If the list and targeting is tight and the messaging is proven, but SDRs can't ramp for months/quarters... you will not see success. Simultaneously, if your sellers aren't aggressively following up... you will not see success.

LEadership and Accountability Are Not Held To A High Standard

The Math of Sales is the math of sales. Extreme ownership and accountability to KPI success is required by leadership... far more than companies feel comfortable with.

So What Is

The Solution?

All 4 of the above problems must be solved for if you want to get outbound right –– full stop!

And thankfully for you, there are 4 options to solve for these and we were kind enough to color-code them based on your best and worst options.

Do Nothing

You'll leave substantial revenue on the table and likely never hit your number.

DO IT Yourself

How's that going? Outbound is a Herculean lift for most companies. Sales rep hiring, comp, leadership, tech, data, the list goes on for what is required to do this exceptionally well.

Outsource To Half-Baked Solutions

We aren't here to bash our competition, but... we believe there is not a firm in existence that offers to do what we can do and have a track record of winning. They're incomplete solutions.

Hire Apex Revenue

If you're not convinced yet that this is the best solution... then you've not spent time with us yet.

We have millions upon millions of dollars invested in data, proprietary technology, and world-class talent. There is not an in-house team or outsourced firm that can touch that, nor can they move at our speed.

Who is

Apex Revenue?

Apex Revenue runs a Very unique model.

We are a tech-enabled service company of outbound sales experts and revenue leaders focused on outbound performance. We run an outsourced outbound department that owns and manages above the funnel (data and enablement), top of funnel (SDR, sales and pipeline development), and bottom of funnel (realized revenue through outbound generated opps) all-in-one.

When you work with us you get world-class data, a data team, sales development reps, sales development managers, an outbound director, a fractional VP of Sales, and proprietary follow up sales engagement technology... with a track record of performance.

How Does

Apex Revenue Help?

For starters, we do one thing very, very well:

Outbound. We ensure that you are targeting your next best accounts at all times, are breaking into those accounts with predictability, and that you are realizing revenue at a very profitable CAC (Cost to Acquire a Customer). From an economics and scale perspective, we aren't to be competed with... both by your internal team or by outsourced partners.

Message Market Fit

Combining messaging + product + offer. The HOW and WHAT we communicate to the market when it comes to our what we do.

Strategy

Which channels are viable? How big is our TAM? How big is the buying committee? What are our metrics and benchmarks, and thus, what resources do we need?

Process

How do we get predictable outcomes with our outbound efforts? How can we bring new reps into the operation? Building out streamlined and scalable processes is critcal.

People

Who and how do you hire? How are they trained and forged? Are they setup for success? Can you scale it? What will accountability be?

Management

Outbound is a challenge. How you lead the strategy, manage to the KPIs, and train in order to optimize performance needs to be dialed in.

Technology

Don't over-emphasize tech. Companies are far too bloated with their stack, yet not any more productive. Tech ought to make all of the above categories more efficient and effective. Period.

AS YOUR outbound partner, WE SOLVE FOR ALL OF THE ABOVE, DO IT EXCELLENTLY, AND DO IT at an unparalleled speed.

Our Process

We've done this hundreds of times,
thus we have a proven process we must follow.
You're not special.

Discovery

Discovery

You are here. Ask your questions and vet us. We are doing the same.

MATH OF SALES

MATH OF SALES

We have tens of millions of data points that have informed our calculations on what it takes to reverse engineer your outbound revenue targets.

OUTBOUND R&D

OUTBOUND R&D

An initial 6-week pilot to get answers that either prove or disprove our Math of Sales assumptions and allow us to reverse engineer your future success with us and outbound.

CommitMENT

COMMITMENT

Once we have moved beyond assumptions and into hard data, we will be at the point of committing to one another long term. No short term contracts. Commit to the game.

SCALE PHASE

SCALE PHASE

This is when we hit velocity. Do the work, see the success, turn it up, and let's keep setting bigger and bigger targets to hit.

WIN

WIN

We're not simply here to collect a check. We are here to help you take market share and win. When we do that, we know the revenue flows in abundance.

What success

has apex revenue had ?
When companies buy into our process and "way of doing things" the results are inevitable... the below companies found out for themselves.
Finally, What’s the

Investment?

We’re Simple.

It's an outbound department with all costs (data, team, leads, etc) baked into a flat retainer model. We reverse engineer your goals through our proprietary Math of Sales calculations and determine the exact amount of resources required to hit your number.

The Outbound R&D 6-Week pilot to nail your list strategy, the messaging, our reps benchmarks, and developing a follow up practice to create opportunities. We use these 6-weeks to go from "assumed" Math of Sales to "actual" Math of sales. $15,000 one-time.

If you work with us beyond Outbound R&D to have us be your performance-based outbound partner... it's going to be a 6- to 7-figure commitment. Can't afford it? Outbound is not a good option in general.

We'll prove it to you in the Outbound R&D process, model out your future, and then you'll commit to playing the bigger game with us

Nothing happens until we have very defined master service agreement + Scope of Work documents for all aspects of our work –– everyone must be crystal clear. Bi-directional accountability. At all times.

You'll commit to the annual production based on your specific math... aka we reverse engineer your funnel math and you commit to letting us hit the targets we set together.

One of our SDRs does the work of 2 internal SDRs. We guarantee each SDR gets into 100 cold pitch completions via the phone every single month. There is a guarantee attached to that metric.  

But we don't miss.

The Final Question We Will Leave You With…
What has to be true for you to start investing in getting outbound sales right?
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