Apex Revenue is an outbound sales effectiveness firm that partners with emerging, mid-market, and enterprise B2B orgs that want profitable and scalable outbound solutions backed by guaranteed performance.
1 · List Strategy
2 · Messaging
3 · Rep Ramp, Production, and Professional Follow Up
4 · Leadership, Management, and High-Standard Accountability
We have 4 main capabilities:
We have an unparalleled data, list building, and contact scoring infrastructure that allows us to reach 4-5x more of your market than any other alternatives.
Our sales development team (through leadership, training, and proprietary technology) cannot be competed with... mathematically speaking. Our model allows us to pay 150% market rate for the best talent, they ramp in days (not quarters), and we rarely ever churn talent.
We pride ourselves on Making Sales Great Again. That requires that outbound be one of the (if not THE) most powerful and profitable acquisition channels. The only way that we can ensure that OUR pipeline turns into revenue is if we lead, manage, and train your sellers on professional follow up with extreme accountability.
We guarantee that our leads are the highest quality leads on the market. When your sellers (managed by us) follow up on our leads they will be getting 25% or higher connect rates because of our proprietary Phone Ready Leads® technology and our Apex Engage™️ sales engagement platform.
Everything we do is performance-based with a guarantee attached to it. But we don't just hand that out to anyone and everyone. There must be a vetting process for your org and ours.
In order to do that, we must get all of the answers we need to feel comfortable moving forward into a performance engagement. This is why Outbound R&D exists.
A 6-week, $15,000 project BEFORE jumping into a long-term, performance-based, guarantee-backed engagement. Doing outbound well comes down to getting 4 things dialed in: List strategy, messaging, our sales development reps, and your professional follow up. Outbound R&D allows us to do all of that in a sprint-like fashion as well as get your benchmarks to determine your cost per lead pricing.
If you want to work with us... this is step #1. There are no exceptions. We make decisions based on facts and data.
90% of companies fail at outbound because they have not developed a conviction for the importance of your list strategy: Account identification, persona mapping, contact enrichment, and contact scoring.
Value propositions, outbound messaging, and scripting are initially based off of assumptions. This is detrimental both to initial conversions and to downstream revenue impact. The data will tell us if messaging-market fit exists.
If the list and targeting is tight and the messaging is proven, but SDRs can't ramp for months/quarters... you will not see success. Simultaneously, if your sellers aren't aggressively following up through revenue closed/won... you will not see success.
The Math of Sales is the math of sales. Extreme ownership and accountability to KPI success is required by leadership... far more than companies feel comfortable with.
All 4 of the above problems must be solved for if you want to get outbound right –– full stop!
And thankfully for you, there are 4 options to solve for these and we were kind enough to color-code them based on your best and worst options.
You'll leave substantial revenue on the table and likely never hit your number.
Most companies think they can accomplish outbound success by hiring the right people internally. This can be true, but oftentimes (and sadly it is not). According to a Salesforce.com survey, only 28% of companies hit quota attainment.
We aren't here to bash our competition, but... we believe there is not a firm in existence that offers to do what we can do and have a track record of winning.
If you're not convinced yet that this is the best solution... then you've not spent time with us yet.
We are a performance-based firm backed by guarantees that do not stop at "here is a lead, good luck."
We have millions upon millions of dollars invested in data, proprietary technology, and world-class talent. There is not an in-house team or outsourced firm that can touch that.
We are a tech-enabled service company of outbound sales experts focused on outbound performance. We run a performance-model that owns and manages above the funnel (data and enablement), top of funnel (sales and pipeline development), and bottom of funnel (realized revenue through outbound generated opps).
When you work with us you get world-class data, a data team, sales development reps, sales development managers, a fractional VP of Sales, and proprietary follow up sales engagement technology... with a track record of performance.
Outbound. We ensure that you are targeting your next best accounts at all times, are breaking into those accounts on with performance-based economics, and that you are realizing revenue at a very profitable CAC (Cost to Acquire a Customer). From an economics and scale perspective, we aren't to be competed with... both by your internal team or by outsourced partners.
Combining messaging + product + offer. The HOW and WHAT we communicate to the market when it comes to our what we do.
Which channels are viable? How big is our TAM? How big is the buying committee? What are our metrics and benchmarks, and thus, what resources do we need?
How do we get predictable outcomes with our outbound efforts? How can we bring new reps into the operation? Building out streamlined and scalable processes is critcal.
Who and how do you hire? How are they trained and forged? Are they setup for success? Can you scale it? What will accountability be?
Outbound is a challenge. How you lead the strategy, manage to the KPIs, and train in order to optimize performance needs to be dialed in.
Don't over-emphasize tech. Companies are far too bloated with their stack, yet not any more productive. Tech ought to make all of the above categories more efficient and effective. Period.
You are here. Ask your questions and vet us. We are doing the same.
We have tens of millions of data points that have informed our calculations on what it takes to reverse engineer your outbound revenue targets.
An initial 6-week phase to get answers that either prove or disprove our Math of Sales assumptions and allow us to reverse engineer your future success with us and outbound.
Once we have moved beyond assumptions and into hard data, we will be at the point of committing to one another long term. No short term contracts. We back our work with a performance-based model and guarantees at this point.
This is when we hit velocity. Do the work, see the success, turn it up, and let's keep setting bigger and bigger targets to hit.
We're not simply here to collect a check. We are here to help you take market share and win. When we do that, we know the revenue flows in abundance.
When companies buy in to our process (not just with money, but with time, effort, and belief) the success is surely to follow.
Here are a few case study snapshots for your viewing pleasure:
It's performance-based with all costs (data, team, leads, etc) baked into a Cost-Per-Lead Model. We reverse engineer your goals through our proprietary Math of Sales calculations and determine the exact amount of outcomes required to hit your number... and we do it with a money back guarantee attached to it.
The Outbound R&D 6-Week project to nail your list strategy, the messaging, our reps benchmarks, and developing a follow up practice to create opportunities. We use these 6-weeks to go from "assumed" Matho of Sales to "actual" Math of sales. $15,000 one-time.
If you work with us beyond Outbound R&D to have us be your performance-based outbound partner... it's going to be a 6- to 7-figure commitment.
We'll prove it to you in the Outbound R&D process, model out your future, and then you'll commit to playing the bigger game with us
Nothing happens until we have very defined master service agreement + Scope of Work documents for all aspects of our work –– everyone must be crystal clear. Bi-directional accountability. At all times.
You'll commit to the annual production based on your specific math... aka we reverse engineer your funnel math and you commit to letting us hit the guaranteed activated leads and meetings required. Backed by our guaranteed production.
We have a performance money back guarantee for the year. Contractually we will hit your pipeline requirement or we will cut you a check for the difference of where we fell short. (Example: If your math requires that we generate 350 leads at your approved target accounts and we hit 320. We cut you a check for the 30 lead deficit.)
But we don't miss.